Guides, Tools, and Case Studies

Empowering pool professionals with tools and tips to delight customers and build a profitable business.

Guide

From Skimming to Scaling Your Roadmap to a Profitable Pool Business That Runs Without You

Whether you’re a one-truck operator or leading a multi-million-dollar team, discover exactly where you are, what’s holding you back, and how to move forward with confidence.

The 2025 Pool Owner Report

Trends, insights, and actionable tips for service pros based on what pool owners really want.

The 2026 State of Pool Service Survey

Fill out the anonymous survey to participate in the 2026 report and get a chance to win a Riptide SL vacuum, a Lamotte Spin Touch®, $500 in Heritage Pool Supply Group credit, a Primate 3X pole, and a Skimmer swag pack.

Growing Your Pool Service Business

This free guide offers advice on pricing, marketing, and ways to increase your revenue.

Marketing 101 For Pool Pros

If you’re looking to take your business to the next level, one of the first things you need to do is improve your marketing. This FREE ebook, "Marketing 101 for Pool Pros," will help you gain a new understanding of effective marketing techniques that will grow your business.

Skimmer's Service Rate Index

Want to get insights on pricing per rate type in your area? You’ve come to the right place!

How to Choose the Right Pool Service Software For Your Business

Not all software is created equal. Here's how to spot solutions built just for pool professionals, not everyone else.

Pool Service Marketing Ideas and Strategies Checklist

50 ways to market your business and attract the right clients.

Price Increase Toolkit

Is it time to raise your pool service rates? Get everything you need to make a confident decision.