Reach customers and grow reviews—no extra tools

Drive more business from existing customers and leads with Skimmer Marketing Suite—built on your customer and job data, right in the platform you already use to run your business.

Decorative waive

Send the right message at the right time

Templates built specifically for pool pros are pre-loaded into your account. Select one, update or confirm the content as-is, and turn it on. Campaign automations run in the background as new customers get added to segments—no need to remember to send emails or manually enroll new contacts.

Eliminate manual list building

No imports or CSV uploads. No dual data entry to a disconnected marketing tool. Skimmer already has your customer and job data—Campaigns uses it to build targeted lists and automatically segments new customers as you add them in Skimmer.

Build content fast with AI

Want to edit the content in an automation or start your own broadcast email from scratch? Use the AI content generator to produce subject lines, email or SMS copy, and images in seconds—all you need to do is prompt it with your idea.

See which campaigns drove revenue

Measure the ROI of your campaigns with all your data in one place. Key metrics give you visibility into sends, opens, and clicks; and most importantly—tie real job revenue to your campaigns so you know which initiatives are working.

Automate campaigns, drive reviews, and track ROI 

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More Google reviews, no extra work

After a completed stop, Skimmer sends a service review request to the pool owner. No manual follow-up or reminding yourself to ask for a review or feedback—requests go out automatically while you’re already on to your next billable stop.

Protect your reputation

Not every service is perfect. Smart Review Routing prevents critical feedback from reaching your public Google reviews by keeping negative feedback internal, and only asking for Google reviews from happy customers.

See your ratings at a glance

Spot a reputation drop early and track improvements over time with a single dashboard in Skimmer that surfaces your Google rating trends and review volume.

Respond quickly to new reviews

Use AI-drafted review responses to respond to reviews quickly and consistently—signaling to Google and future customers that you’re an engaged business. AI drafts a response to match every review. Adjust it if desired, post the response, and track which reviews you’ve replied to in your dashboard.

Marketing automation for your business stage

Solo operators and small teams

You don't have time to build a marketing program, and you shouldn't have to. Marketing Suite comes with campaigns already built and reviews already automated — turn it on and it starts working, using the customers you already have in Skimmer.

 Mid-size, growing businesses

As your customer base grows, keeping campaigns and review requests consistent gets harder to do by hand. Marketing Suite standardizes both — automated and revenue-tied — so growth doesn't mean things start slipping.

Large and enterprise companies

Across multiple locations or a post-acquisition portfolio, marketing and reviews shouldn't depend on what each office happens to do. Marketing Suite standardizes both, ties results to real revenue for leadership reporting, and replaces the separate tools each location may already be paying for.

Frequently asked questions

Can I get Campaigns without Reviews, or vice versa?

Marketing Suite includes both Campaigns and Reviews as one bundled add-on to your existing Skimmer subscription.

Do email and SMS work right away?

You can use the provided marketing email automatically, or create one tied to your domain which takes just a few minutes to set up. An SMS number must be approved before sending your first text, which takes 3-7 business days.

What brand will my customers see?

They see your brand, not Skimmer’s. When setting up your account, drop in a link to your website. Marketing Suite automatically pulls your colors, logo, and business name and populates it in your account so every message matches your branding. If you don’t have a website, you can configure it manually.

Can a pool owner reply to my texts?

No, SMS texts in Marketing Suite are one-way promotional messages. However, for email, you can set up a reply-to email address to capture responses. We suggest choosing an email whose inbox you monitor frequently.

I use Skimmer’s built-in broadcast emails. Why do I need this?

Skimmer’s built-in broadcast emails should be reserved for operational messages like weather cancellations, route changes, or service notices. Marketing Suite’s Campaigns and Broadcast emails should be used for your promotional messages and provide deep analytics on revenue attribution, so you can understand what marketing initiatives are impacting your bottom line.

Grow your revenue and protect your reputation

Turn your existing customers into repeat business and glowing reviews. Marketing Suite automates campaigns and review requests, right inside Skimmer. See a demo, or get started now.