Drive more business from existing customers and leads with Skimmer Marketing Suite—built on your customer and job data, right in the platform you already use to run your business.
Launch a targeted campaign in minutes. Start from a pre-built automation, or describe the audience and campaign you want. Campaigns builds the audience and drafts the content. No list exports, double data entry, or starting from scratch.
Win new business by building your public Google reviews. Automatically ask customers for Google reviews so nobody has to remember to request them. Once a review is live, let AI draft a reply as a starting point to reduce response time as review volume grows.
Revenue-tied analytics show exactly which sends turned into paying work, so you can understand how your campaigns impact your bottom line. Drill down into campaigns and broadcasts to see what’s working and what types of messages to send in the future.
Templates built for pool pros are pre-loaded into your account. Turn one on as is, or add steps and change the wait times. Want something different? Click Create, describe the campaign, and answer a few questions. Campaigns builds the automation and drafts the email or text for you to review.
Build segments from the data you already keep in Skimmer: bodies of water, CYA and TDS readings, equipment, work orders, route stops, invoices, and service locations. Reach every customer with a pool and a spa, or every pool with high stabilizer, without exporting a list.
No imports or CSV uploads. As your Skimmer data changes, customers move in and out of your segments on their own, so automations keep reaching the right people without a list to rebuild.
Want to edit the content in an automation or start your own broadcast email from scratch? Use the AI content generator to produce subject lines, email or SMS copy, and images in seconds—all you need to do is prompt it with your idea. When Campaigns builds an automation for you, it drafts the content too. Review it and send a test before it goes out.
Measure the ROI of your campaigns with all your data in one place. Key metrics give you visibility into sends, opens, and clicks; and most importantly—tie real job revenue to your campaigns so you know which initiatives are working.
Book a demo to see Skimmer Billing & Payments in action.
Book a DemoYour techs won’t always remember or have the opportunity to ask a pool owner for a Google review. With Marketing Suite Reviews, you can automate your review requests so they go out automatically while you're on to your next stop.
Spot a reputation drop early and track improvements over time with a single dashboard in Skimmer that surfaces your Google rating trends and review volume.
Use AI-drafted review responses to respond to reviews quickly and consistently—signaling to Google and future customers that you’re an engaged business. AI drafts a response to match every review. Adjust it if desired, post the response, and track which reviews you’ve replied to in your dashboard.
You don't have time to build a marketing program, and you shouldn't have to. Marketing Suite comes with campaigns already built and reviews already automated — turn it on and it starts working, using the customers you already have in Skimmer. When you want something specific, describe it and Campaigns builds it.
As your customer base grows, keeping campaigns and review requests consistent gets harder to do by hand. Marketing Suite standardizes both — automated and revenue-tied — so growth doesn't mean things start slipping. Office staff can build targeted campaigns without exporting a list.
Across multiple locations or a post-acquisition portfolio, marketing and reviews shouldn't depend on what each office happens to do. Marketing Suite standardizes both, ties results to real revenue for leadership reporting, and replaces the separate tools each location may already be paying for.
Turn your existing customers into repeat business and glowing reviews. Marketing Suite automates campaigns and review requests, right inside Skimmer. See a demo, or get started now.
