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How To Start A Pool Cleaning Business In Texas: 2023 Guide

July 17, 2023

In the sun-soaked state of Texas, private swimming pools dot landscapes in enormous numbers, creating a significant demand for pool maintenance services. Want to dive into this profitable market pool and kick off your own pool cleaning company? The Lone Star State could be your golden ticket.

From the prosperous suburbs of Dallas to the vibrant districts of Austin, Texas has over 800,000 residential pools that offer cooling relief in the summer heat and an outstanding business opportunity for pool cleaning services.

Would-be entrepreneurs wanting to start their own pool cleaning business need:

  1. A comprehensive understanding of the industry
  2. Adequate pool cleaning business insurance
  3. Detailed business planning
  4. And an unwavering commitment to servicing pool owners (even in that blazing Texas heat).

Furthermore, one must successfully integrate these aspects into a robust business model to stand out from other pool cleaning companies. This comprehensive guide will take you through the multiple stages of launching your profitable pool cleaning business in Texas, from understanding the basics and meeting legal requirements to employing effective marketing strategies and ensuring stellar customer service.

Let's get started!

Table of Contents

  1. The Scope of Pool Cleaning Businesses
  2. Specific Duties of a Pool Service Cleaning Company
  3. Diversify Your Income Streams 
  4. Legal and Business Requirements
  5. Creating a Business Plan
  6. Equipment and Supplies
  7. Marketing Your Pool Cleaning Business
  8. Hiring and Training Staff
  9. Delivering Outstanding Customer Service
  10. How a Pool Service Business Scales, Profits, and Sells
  11. Conclusion

Swimming into the details: The scope of pool cleaning businesses

What does a pool cleaning business involve?

Starting a pool cleaning business demands more than just skimming leaves out of a swimming pool or changing a filter here and there. As a pool cleaning business owner - especially in a competitive market like Texas - you'll offer a comprehensive suite of services to maintain the cleanliness, safety, and functional efficiency of residential and commercial swimming pools.

From maintaining chemical balance, ensuring equipment functionality to seasonal duties, a pool cleaner's responsibilities are varied and extensive. Not only that, but small business owners (pool service businesses included) must be both practitioners and managers of their businesses.

Meaning they must not only be able to clean pools just as well (or better) than their hired pool technicians but also have the entrepreneurial skills to do things like:

  1. Manage the business bank account and budget
  2. Acquire pool cleaning equipment from vendors at favorable prices
  3. Draft, execute, and revise a pool cleaning business plan
  4. Stay up-to-date on best practices in the pool service industry
  5. Create and manage social media accounts and generate new marketing ideas

And much more. It's no easy task, but with time and practice, business owners can learn and develop these skills to build a profitable, sellable asset as a pool cleaning business.

Specific duties of a pool service cleaning company

As a pool service cleaning company, your role is multifaceted, from regular cleaning duties to maintenance tasks, troubleshooting, and consultations. Here's a detailed breakdown of the client-facing duties that your business will perform:

Cleaning the pool

A pool cleaning company's most fundamental task is ensuring the pool remains sparkling clean. This includes skimming debris off the water surface, vacuuming the pool floor, and brushing the walls and tiles. A clean pool looks appealing and creates a healthier swimming environment.

Maintaining pool equipment

Pool equipment, from filters and pumps to heaters and automatic cleaning systems, requires regular inspections to ensure they function correctly. Undetected equipment failure could lead to further breakdowns, costly repairs, or even unsafe pool conditions. Pool service software like Skimmer can significantly streamline this responsibility.

Utilizing Skimmer's service history feature, a pool cleaning company can easily view the maintenance history of any client’s pool, making it simpler to predict and plan necessary equipment checks or replacements. This ensures you remain proactive and efficient in your approach to pool equipment maintenance.

Balancing water chemistry

Maintaining balanced water chemistry is vital in a swimming pool. This involves testing and adjusting the levels of various chemicals such as chlorine, pH, and alkalinity regularly.

Changes in these levels could lead to algae growth, cloudy water, or even health hazards for swimmers. Therefore, regular water testing and chemical adjustments form a significant part of a pool cleaner's responsibilities. Once again, software comes to the rescue here.

Skimmer allows you to store detailed records of each pool's chemical readings and adjustments made, simplifying the task of maintaining consistent water chemistry (and preventing any essential dosages from falling through the cracks).

Opening and closing pools

An overlooked responsibility is opening pools for the swim season and closing them for the winter. This process is vital as it prepares the pool for safe use in the summer and protects it during the colder seasons. While Texas has a fairly comfortable climate year-round, there may be a few months (especially in North Texas) when this service is in demand.

Repair and replacement services

Sometimes, pool equipment or parts may need repair or replacement. As a part of a pool cleaning company, you would be expected to identify these needs and either address them yourself or recommend a trusted vendor to do so.

Skimmer provides an effective system to keep track of all previous repairs and replacements made (with a pre-loaded database of common pool parts and manufacturers), fostering a proactive rather than reactive approach to pool maintenance. Furthermore, Skimmer facilities seamless communication with clients about needed repairs, part replacements, or scheduled checks, ensuring transparency and trust while enhancing business efficiency.

Client consultation and advisory

Lastly, a pool cleaning company will often serve as an advisory resource for the client. This could involve explaining the basic principles of pool maintenance, troubleshooting minor issues, recommending upgrades, and offering professional advice on significant repairs or replacements. This helps the clients understand their pools better and acknowledge the value of regular maintenance to ensure longer pool life and maximize enjoyment.

Diversify your income streams by thinking outside the box

It's no secret that starting a pool cleaning business in Texas is competitive. The real way to stand out from all the other local pool cleaners is to offer unique or bespoke services. Sometimes it's best to think outside the box to reach your target market. For example, you could:

Offer pool inspection services: Real estate transactions often demand pool inspections. Partnering with realtors in your area and offering this service is a great way to provide value to a unique market segment. It also goes a long way in promoting your other pool cleaning and maintenance services and establishing in-roads with homebuyers.

Provide pool training classes: Running pool maintenance courses for homeowners can be a lucrative revenue stream. Not only do these classes help clients self-manage minor pool-related issues, but they also boost your credibility as a knowledgeable pool technician.

Get into pool renovation: By expanding your services to include swimming pool renovations, you tap into a market that seeks remodeling or substantial upgrades. This is an excellent way to increase revenue, especially during off-seasons when regular pool maintenance may decrease.

Offer pool covers and accessories sales: Selling pool covers or other accessories can greatly boost your revenues. Accessories such as pool loungers, inflatables, cleaning tools, and safety equipment can be great upsells to your existing client base.

Create maintenance packages: Offering packaged deals, such as comprehensive annual maintenance contracts, winterization packages, or opening and closing deals, can appeal to your client’s needs while promoting steady underwriting revenue flow.

Develop your own eCommerce platform: Setting up an online shop for pool-related products and accessories, from chemicals to equipment, can transform your local pool cleaning business into a multi-faceted enterprise offering both services and products.

By expanding your services and venturing into unconventional revenue streams, your pool service business gains a competitive edge and opens more opportunities for growth and increased profits. Don't think of yourself as just a pool service business owner, but a swimming pool entrepreneur. Doing so opens up a whole new constellation of revenue opportunities.

Laying the foundation: Legal and business requirements


Starting a pool cleaning business in Texas involves a list of necessary legal, insurance, certification, training, and business requirements. Here's a comprehensive list of what you need:

Register your business legally: Depending on the structure you choose, such as Sole Proprietorship, Limited Liability Company (LLC), or a Corporation, you must legally register your business in the state of Texas.

Obtain an EIN from the IRS: You will need an Employer Identification Number (EIN) from the IRS for filing taxes and other essential business operations.

Apply for licenses and permits: Depending on the specific requirements in your region, you might need to obtain special licenses or permits to operate a pool cleaning business. Some municipalities may have a health permit if you handle chemicals. These could include a: 

  1. Business License: All businesses in Texas must obtain a business license from the Texas Comptroller of Public Accounts.
  2. County or City Permit: Depending on the location, you may need to obtain a county or city permit to operate a pool cleaning business.
  3. Sales Tax Permit: All businesses that sell goods and services in Texas are required to obtain a sales tax permit from the Texas Comptroller of Public Accounts.
  4. Professional Licensing: Depending on the nature of the services you offer, you may need to obtain a professional license. For example, if you provide pool repair services, you may need to obtain a plumbing license

Learn more at the Texas Pool & Spa Coalition website.

Pool cleaning business insurance: Secure the necessary insurance coverage to protect your business from risks such as property damage or personal injury. This could include: 

  1. Worker’s Compensation Insurance: If you are hiring employees, you may need to obtain a worker’s compensation insurance policy.
  2. Liability Insurance: You may need to obtain liability insurance to protect your business from any potential losses.

Training and certifications: Depending on local laws, you may need special training or certifications to use certain chemicals or provide certain types of services. Organizations such as the National Swimming Pool Foundation (NSPF) and the Association of Pool & Spa Professionals (APSP) provide courses and certification programs for pool technicians.

Set up business accounts: A business checking account and a business credit card will help you separate your personal and business expenses.

Prepare a business plan: A comprehensive pool cleaning business plan will guide your operations, marketing efforts, and growth strategies.

Establish a pricing structure: Determine how much you will charge for your services, considering factors such as labor costs, supply costs, and overhead.

Marketing and networking: Establishing a vibrant online presence and networking within your local community are vital to attracting customers. Read our guide to creating a step-by-step marketing plan or grab a few new marketing ideas and strategies in this post. 

Plotting the course: Creating a business plan

how to create a pool cleaning business plan

You need a comprehensive business plan to fuel your journey to becoming a successful pool cleaning business owner Your business plan and roadmap should outline your business objectives, strategies for achieving these goals, financial projections, and plans for evaluating performance. They provide an essential framework for planning, managing, and growing your business.

Drafting success: Essential components of your business plan

A stellar business plan should encompass all facets of your business. This includes:

  • The vision and mission of your company
  • Market analysis
  • Description of services
  • Marketing strategies
  • Organizational structures
  • And financial projections

Each section in your business plan contributes to the robust structure that will guide your business toward success. For more help on writing a business plan, check out the Write Your Business Plan resource from

Money matters: Crafting the financial blueprint of your business

Any ambitious pool cleaning business owner needs to outline a solid financial plan. This blueprint should cover:

  1. Cost analysis
  2. Pricing strategies
  3. Sales projections
  4. Expense management
  5. And profitability forecasts

By projecting your business's financial needs using these metrics, you can ensure the continuation and growth of your business. To read a step-by-step guide on creating a pool cleaning business plan, read our in-depth guide. 

Gearing up: Acquiring necessary equipment and supplies

A skilled mechanic is only as good as their toolbox. Similarly, starting a successful pool cleaning business in Texas requires specific pool maintenance equipment and supplies. From pool skimmers, vacuum heads, and telescopic poles to test kits and cleaning chemicals, a comprehensive toolkit will enhance your service potential.

Sourcing your business needs

Locating suppliers for your equipment and materials is crucial. The prosperous Texas market is home to various suppliers and wholesalers, from local outlets like Texas Pool Supply to online platforms like Amazon, offering many choices for pool cleaning business owners.

Balancing both quality and cost considerations is essential during this phase.

Budgeting your needs: The initial cost of equipment and supplies

Starting a new business always involves initial business expenses. Proper budgeting for necessary equipment and supplies ensures your startup costs don't hinder your growth plans. Consider these costs as valuable investments rather than necessary evils. High-quality tools and materials enhance the effectiveness of your service, contributing to client satisfaction and repeat business.

Unveiling your brand: Marketing your pool cleaning business

Effective marketing strategies can make your business stand out from a sea of competition. As an up-and-coming pool cleaning company, you should exploit every marketing avenue available, including traditional methods like direct mail and local ads alongside digital platforms like social media and email marketing. Marketing is a massive topic (that we've coincidentally written a lot about!).

Check out these related posts to go deeper:

  1. 50 Top Pool Service Marketing Ideas, Strategies, and Tips: From traditional marketing ideas like community networking to advanced digital marketing tactics, you can find it all in this post. 
  2. How To Create A Pool Service Business Marketing Plan Focused On Growth: A step-by-step guide to getting your business off the ground and attracting customers fast. 
  3. Marketing Year-Round to Maximize Revenue: Monthly marketing ideas to keep your customers engaged and prospects interested. 
  4. How To Get More Pool Service Leads For Your Business (2023 Guide): Learn how to take your ideas and turn them into quality content that attracts the right customers.

Building your dream team: Hiring and training staff

Training your pool cleaning employees is vital for maintaining service quality and staying ahead of your competition. By extending your team with additional staff, when necessary, you ensure that your service quality does not suffer under increasing work pressure.

Keeping your customers happy: Delivering outstanding customer service

Lastly, promising and delivering a stellar customer service experience can determine what sets your business apart from other pool cleaning companies. By exceeding client expectations, you build a loyal customer base that brings consistent business and can help spread your brand name through word-of-mouth referrals.

Here are a few ways to deliver excellent customer service from day one of your pool cleaning business:

  1. Return phone calls and emails promptly.
  2. Be available for emergency services when needed.
  3. Offer a satisfaction guarantee.
  4. Provide free estimates and advice. Modern pool pros use pool service software like Skimmer to generate, manage, and track the approval process of job quotes to ensure consistent customer communication. 
  5. Keep customers informed of progress and changes.
  6. Provide helpful advice on pool maintenance and safety.
  7. Offer discounts for regular customers.
  8. Be friendly and courteous.
  9. Offer to explain the cleaning process in detail.
  10. Follow up with customers after a job is completed.

How a pool service business scales, profits, and sells

Running a pool service business can lead to steady profits, accelerated growth, and even an advantageous sale (should you choose to exit the business eventually). Here's how it works.

Scaling your pool service business

Scaling your business usually starts with your current client base. It's all about putting your head down and servicing pools with unrivaled excellence. Providing top-tier service that exceeds clients' expectations can lead to excellent customer reviews, recommendations, and a healthy stream of referrals.

Coupling this with strategic marketing efforts targeted at your desired audience can soon turn your small pool service business into a larger, more profitable venture. As we've articulated above, expanding your service offerings beyond cleaning pools can contribute to scalability.

Profitability in pool service business

Profit margins in a pool service business are typically attractive (generally from 40-60%), especially as the business grows and scales. Once the initial equipment, training, and licensing investment has been made, operational costs are generally low.

Labor is the primary ongoing expense, but you have control over managing labor costs as the business owner. Profitability is also positively impacted by the recurring revenue nature of the pool service business. Pool owners need regular cleaning and maintenance, and contracts for these services often span months, if not years. This consistent demand allows for stable, predictable income, boosting profitability.

Selling your pool service business

Once you've scaled and profit-optimized your pool service business, you might consider selling it. You can either sell the business wholesale or sell a portion of your customer accounts. This is called selling a route, or a segment of clients that can ensure predictable revenue for the buyer. A quick browse on reveals a large collection of routes for sale.

This is the most common approach for pool service companies that want to liquidate a portion of the business while retaining the infrastructure and systems of the core business itself.  Like any business, the sale value of a pool service business depends on its profitability, customer base, reputation, and growth potential.

Prospective buyers will look for proven, steady cash flow, a solid customer base with detailed service histories, and efficient operations. As you build your business, you'll maximize its attractiveness to potential buyers and its ultimate sale value by focusing on these areas.

Another critical discipline is documentation. Many pool service business owners make the mistake of keeping all their internal processes in their head. This is like investor kryptonite. Make a concerted effort to document your business processes and standard operating procedures, editing them often as your business grows. Operating your business from within a platform like Skimmer is a great way to have a system of record and a "single source of truth" for all your business-critical tasks.

Final thoughts

In conclusion, starting a pool cleaning business in Texas is not just a venture; it could be your ticket to a prosperous future. By:

  • Understanding the unique market dynamics of the pool cleaning industry
  • Complying with all legal and business requirements
  • Drafting a solid business plan
  • Employing effective marketing strategies
  • And ensuring superior customer service

You're already a few steps ahead on your journey toward success. Ready to move forward? The next step is to create a pool service business marketing plan, so be sure to read that article next. See you there!

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