Frequently Asked Questions
What is the 2025 Pool Owner Report?
The inaugural Pool Owner Report, released May 5, 2025 by Skimmer, is a nationwide survey of pool-owning households that reveals what homeowners value, expect, and prioritize in professional pool care—covering expectations, frustrations, pricing preferences, and technology adoption.
What are the report’s top findings?
Key findings: inconsistent service is the top frustration, homeowners prefer companies that use modern software for scheduling/billing/communication, fast clear communication is expected, pricing (including “plus chems”) needs transparency, and autopay adoption improves convenience and recurring revenue.
How can pool service pros use this report?
Use it to standardize service quality, adopt modern scheduling/billing/communication software, clarify pricing (be transparent about plus-chem models), offer fast customer updates, and enable autopay to boost satisfaction and recurring revenue. It complements Skimmer’s State of Pool Service report for a full industry view.
Where can I download the full report?
The full Pool Owner Report is public and available at https://www.getskimmer.com/pool-owner-report. Download the PDF for charts, methodology, and actionable takeaways you can apply to scheduling, pricing, and customer communication.
Who produced this report and why trust it?
Skimmer produced the report. Skimmer is America’s #1 pool service software platform—used by over 30,000 pool pros servicing 900,000 pools—and based the report on a nationwide survey of pool-owning households. The company’s focus is modernizing pool service operations and customer-facing tools.
Key Takeaways:
- Consistency is king — homeowners list inconsistent service as their top frustration. Nail reliable routes, quality checks, and predictable visits.
- Modern software wins customers — folks are more likely to hire and trust companies that use up-to-date scheduling, billing, and communication tools.
- Communicate clearly and price transparently — fast, convenient updates plus upfront pricing (especially for “plus chems”) build trust.
- Autopay = happier customers and steadier revenue. Download the full Pool Owner Report for more details: https://www.getskimmer.com/pool-owner-report (Skimmer serves 30,000 pros and 900,000 pools).
##Key takeaways##
AUSTIN, TX – May 5, 2025—Skimmer, the leading software platform for pool service professionals, today announced the release of its inaugural Pool Owner Report. The report offers an unprecedented look into what homeowners value, expect, and prioritize when it comes to professional pool care.
Based on a nationwide survey of pool-owning households, the report highlights key insights around customer expectations, service frustrations, pricing preferences, and technology adoption. The findings are designed to help pool service businesses better align with customer needs and stand out in a competitive market.
“For years, we’ve focused on helping pool pros streamline their operations and grow their businesses,” said Jack Nelson, CEO of Skimmer. “This report is a natural extension of that mission—giving pros a clear view into what customers actually want, so they can deliver better service and build lasting relationships.”
Key findings from the report include:
- Consistency is king: Inconsistent service quality was ranked as the top frustration by pool owners.
- Software matters: Homeowners are significantly more likely to hire and trust companies that use modern software for scheduling, billing, and communication.
- Communication expectations are high: Pool owners want fast, clear, and convenient communication—especially when something changes.
- Pricing models need clarity: While homeowners are open to ‘plus chems’ pricing, transparency is key to building trust.
- Autopay adoption is growing: Convenience drives customer satisfaction—and recurring revenue for pros.
The 2025 Pool Owner report complements Skimmer’s annual State of Pool Service report, which focuses on operational trends and challenges from the perspective of pool professionals. Together, the reports offer a 360-degree view of the industry—from the service provider and customer perspective.
“The more we understand the expectations of today’s pool owners, the better we can equip pros to meet—and exceed—them,” said Nelson. “This report isn’t just data. It’s a roadmap for smarter growth.”
The full report is now available to the public and can be downloaded at https://www.getskimmer.com/pool-owner-report
About Skimmer
Skimmer is America’s #1 pool service software platform.
The company is on a mission to modernize the pool and spa service and repair industry through easy-to-use software and best-in-class support. Over 30,000 pool service professionals servicing 900,000 pools in North America use Skimmer to get organized, get paid faster, and grow their businesses.
For more information about this report, Skimmer, or our products and services, please visit www.getskimmer.com.
