AUSTIN, TX – May 5, 2025—Skimmer, the leading software platform for pool service professionals, today announced the release of its inaugural Pool Owner Report. The report offers an unprecedented look into what homeowners value, expect, and prioritize when it comes to professional pool care.
Based on a nationwide survey of pool-owning households, the report highlights key insights around customer expectations, service frustrations, pricing preferences, and technology adoption. The findings are designed to help pool service businesses better align with customer needs and stand out in a competitive market.
“For years, we’ve focused on helping pool pros streamline their operations and grow their businesses,” said Jack Nelson, CEO of Skimmer. “This report is a natural extension of that mission—giving pros a clear view into what customers actually want, so they can deliver better service and build lasting relationships.”
Key findings from the report include:
- Consistency is king: Inconsistent service quality was ranked as the top frustration by pool owners.
- Software matters: Homeowners are significantly more likely to hire and trust companies that use modern software for scheduling, billing, and communication.
- Communication expectations are high: Pool owners want fast, clear, and convenient communication—especially when something changes.
- Pricing models need clarity: While homeowners are open to ‘plus chems’ pricing, transparency is key to building trust.
- Autopay adoption is growing: Convenience drives customer satisfaction—and recurring revenue for pros.
The 2025 Pool Owner report complements Skimmer’s annual State of Pool Service report, which focuses on operational trends and challenges from the perspective of pool professionals. Together, the reports offer a 360-degree view of the industry—from the service provider and customer perspective.
“The more we understand the expectations of today’s pool owners, the better we can equip pros to meet—and exceed—them,” said Nelson. “This report isn’t just data. It’s a roadmap for smarter growth.”
The full report is now available to the public and can be downloaded at https://www.getskimmer.com/pool-owner-report
About Skimmer
Skimmer is America’s #1 pool service software platform.
The company is on a mission to modernize the pool and spa service and repair industry through easy-to-use software and best-in-class support. Over 30,000 pool service professionals servicing 900,000 pools in North America use Skimmer to get organized, get paid faster, and grow their businesses.
For more information about this report, Skimmer, or our products and services, please visit www.getskimmer.com.
